Enabling Growth in Professional Education

A customer in the Continuing Professional Education industry was seeking a new e-Commerce and customer management solution for their continuing education services. They were selling a variety of educational products on various web properties or by phone. They had no single view of their customer and worse yet, a customer may have to visit two sites to buy different products, so their customer had no single view of the vendor either.

Everest built an e-Commerce solution that sells and delivers their professional education content over the web, as well as a customized on-premise Microsoft Dynamics CRM solution that gives them a complete view of their customers. The CRM solution was then extended to include Marketing Automation for direct mail and nurture campaigns that maximize the utilization of the education materials. In addition, customers were scored for recency, frequency and value, and segments were defined to drive automated marketing campaigns.

Our customer was able to expand their business, attract additional investors, and enter new markets.

Technologies used: MS Dynamics CRM, Sitefinity CMS, ASP.Net Custom Development, ClickDimensions Marketing Automation

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