New Product Acquisition Support
A mid-size Pharma company was in the process of acquiring an existing product in a new market with the intent to re-launch and grow the brand. This acquisition required support in several areas: actual product acquisition, integration of the product, how to minimize the impact on the patients, changes to their speciality sales force, and establishing a call center and distribution model.
Everest developed a support solution that addressed all their needs. To assist with the product acquisition, we were a part of the acquisition team from the due diligence phase to the post-deal transition of data and services. For the customer’s sales force, we created a performance reporting datamart for both sales reporting and incentive compensation. We also established an outsourced Reimbursement Services and Distribution Model, which included Rx reporting. On top of that, we built a Field Reimbursement Specialist CRM system. And the best part of our solution was that there was absolutely no interruption to physician or patient services during the transition.
The customer benefited in a number of ways from our support solution. First, we provided the capability for a sales incentive program at the time of the product re-launch in order to re-energize an established brand. Second, we enabled weekly pushed reports to the field sales team. These reports included both de-identified patient approval progress as well as new therapy starts at the physician level. And this report was available by the time the customer was planning to re-launch the product. Finally, the entire compliant product transition was completed with no interruption of patient or physician services.
Technologies used: SQL Server 2005, SQL Server Analysis Services (SSAS), SQL Server Integration Services (SSIS), Microsoft Office, Microsoft Access