Our small, start-up Life Sciences customer signed a co-promotion agreement with a top-five pharmaceutical manufacturer. Both sales teams were to promote each others products, reporting qualified details back to a Joint Marketing Committee for financial reconciliation and revenue recognition.
While this concept had been discussed among the committee, an early approval letter heightened the need for a technology solution to match and de-dupe targets, reconcile calls, analyze territory overlap, and identify revenue to each party.
Everest built a SQL-Server based Co-Promotion Repository in less that two weeks, enabling all needed cross-company integration in time for launch. The solution was used to determine partnership revenue for the full term of the co-promotion.
This technology solution enabled the co-promotion deal, improved cross-company sales effectiveness, and supported a successful product launch. This solution was nominated for an award within the start-up organization.